Opening on the Right Foot!

Good Afternoon C1 Family, Friends and the like--Sabrina here!

This past Friday, January 15th, 2010, THE GOOD NEGRO opened at the BCA Plaza theatre to a sold out audience! Having worked on the show as the assistant to director, Summer L. Williams, I was so nervous and excited to share this play that I have come to love so much. To no surprise of my own, THE GOOD NEGRO was so incredibly well received by all who came out this weekend and I have no doubt that everyone has begun to spread the word.

Being a new kid @ Company One, I was so impressed by how every single member of the company was involved right down to hammering in the last nail to make this production come off with out a hitch! It was so incredibly inspiring to be a part of a team of people who work hard, play hard and love theatre so much that they always go that extra mile to make their productions of the highest quality.

AND SO, this is why you must come see THE GOOD NEGRO. All of the hard work, love and support from the cast, creative and technical teams have come together to truly create a remarkable piece of moving, honest, hysterical and deeply reflective theatre!

Being the Marketing Associate, I would like to throw out HUGE props to Mela and Stephi's on Tremont for donating amazing appetizers for us to have at our Opening Weekend Reception.

COMING SOON: INTERVIEWS with the cast and creative of THE GOOD NEGRO!

Sabrina Sydnor, Marketing Associate

Hello Readers, seasoned Company One fans and those soon to be!

My name is Sabrina and I am the newest addition to the Marketing team here @ C1. I’m going to cut right to the chase — “The Overwhelming” starts in less than a month now and I couldn’t be more excited to get people over to the BCA to see this amazing piece of theatre. As a Marketing Associate, my primary involvement is getting the word out to the masses and I think C1 has really stepped it up with their use of video trailers for each show. On September 29th, many hands of the cast, crew and creative, rallied around videographer, Jordan Harrison, to compile a concise yet incredibly gripping glimpse in to the world of the play.

This being my first foray in to the creation of the video trailer, I was incredibly impressed by the angles, themes and dialogue carefully chosen to capture the piece in two short minutes. I am extremely excited to see how the video trailer effects the overall outcome of the piece - not just from a Marketing/Sales stand point but also, how much the audience is already aware of the world of the play when they arrive. It’s tremendously exciting to work with a company that utilizes the growing trends in a “you-tubed” generation and uses them to draw in a new audience to live theatre. The power of multi-media marketing is here folks, and IT'S HAPPENING at Company One.

-Sabrina

Russ likes Japanese food...

The show is getting closer!! That means a lot of running around for me. In the last few weeks I’ve made some follow up e-mails and phone calls to businesses and clubs in the Boston area that expressed interest in either coming to the show, or buying advertising. Most restaurants that I called were really fun to contact for a couple reasons. First, the people even if they couldn’t make a commitment on the phone seemed genuinely interested in the show. Secondly, I came to realize just how many family- owned Japanese restaurants there are in Boston. Sometimes there was a bit of a language barrier and it was cool to be able to get our message out there despite temporary obstacles! It makes you realize how many small, family-owned companies make an imprint in our city. Third, it reminded me of just how much I love Japanese food.

This week however I start postering and leaving postcards at businesses all around Boston. That way, when someone is waiting to get their hair cut wondering what to do on July 17 there is a poster/postcard right there. This is also great because the owners of the establishments ask about the show, any of their customers also ask, and the word is spread!

So hopefully by Wednesday there will be a green poster with a frog on it saying AFTER THE QUAKE everywhere you go.

-Russ

Russ is busy!

Hello Again!

The last couple of weeks have really gotten the ball rolling. E-mails and phone calls have gone out to more businesses and clubs than I can count. Each message is spreading the word about After the Quake. I have gotten feedback from many of the companies that I have called and they sound genuinely interested in our upcoming show.

Giving out postcards continues as always, and posters will be going up around town this week. The posters look fantastic!

I am going in on Tuesday to map out an effective postering strategy, and to make more calls.

Short but sweet, as things get underway.

Also remember… the best way to spread the word about After the Quake is by word of mouth. So if you can think of anyone or any groups that would be interested, let them (and me) know! We want all of Boston talking about the show!

-Russ

After The Quake: Russ Woron-Simons

Hi! I'm Russell Woron-Simons. I am a native of Brookline and a rising senior at Vassar College. My double majors of Classics and Drama, as well as membership in various student-run organizations, keep me pretty busy during the school year. This summer I am very excited to be the marketing Intern for Company One!

So far my efforts have focused on getting the word out about “After the Quake”. I’ve been drafting letters and emails reaching out to different communities in Boston. I’m really trying to get people excited about the show, and am hoping to help build Company One’s reputation as a source of theatrical inspiration and thought.

I have also been handing out postcards on the street. (My job is very glamorous!) Actually, I’ve found passing out the cards has been pretty rewarding! The massive stack of cards are quickly dispersed and people seem glad to get them! And they read them! And ask questions! It has been fun to talk with all sorts of people about the play and Company One -- and I've met some really unusual people in the process.

I just began my internship a week or so ago… looking forward to seeing how else I can help as the “After the Quake” grows closer.