Company One

The Press Room



Contact: Summer L. Williams

Ticket prices slashed by 50% Prices start at $20 per show; memberships now $12 per month

BOSTON--For fourteen years, Company One’s mission has been to bring a new kind of theatre to Boston, and to attract new audiences in the process. Recently, they realized their plan was working a little too well.

As Company One’s reputation has grown — the company is now known nationally as a vital home for second and third productions of new works, and locally as a stage where the next generation of actors makes its debut — ticket prices grew too. While their top-tier tickets, at $42, were still far less than those of other local companies, they were still too high for many of Company One’s original supporters, such as students, recent graduates and budget-conscious audiences.

“We realized that we were alienating the very people we set out to serve,” says Shawn LaCount, Company One’s founding artistic director. “We may be bigger than we used to be, but our goals haven’t changed: we still want to showcase artists that represent the diverse population of Boston, and bring that population into our theatre to see playwrights telling our stories.”

This fall, Company One returns to its roots with the launch of C1 For All: THEATRE THAT DOESN'T BREAK THE BANK!, a new pricing structure and membership program that makes its shows affordable for all. For the first 2 weeks of each production, tickets are just $20 or, on designated days, Pay-What-You-Can. For the third week, tickets are just $28, and in the final two weeks of the performance, tickets are $38. Student tickets are available at an even deeper discount — for pre-sale just $15 and student rush are $10! “There’s no discount code to remember, no e-mail to sign up for, no special under-18 or under-35 night to put on your calendar,” says LaCount. “If you come early, you pay less, period.

”Company One is also rolling out a new annual membership program called THE COMPANY CARD, that offers “Company Card” holders unlimited access to shows for just $12 per month, as well as discounted tickets for friends and family, access to invitation-only events, and loyalty rewards like company swag.

“There’s nowhere else in the United States you can see theatre that’s this contemporary, this exciting, this representative of our changing nation, for just $12 a month,” says Lydia R. Diamond, a Company One Advisory Board member and playwright whose work includes the award-winning adaptation of THE BLUEST EYE, and the Alicia Keys-backed Broadway production of STICK FLY.

“Company One has always been an artistic innovator, and I’m excited to see that spirit of rule-breaking and boundary-crossing applied to the business side of their work.”

Contact: Summer L. Williams